• Why Americans Are Obsessed With Celebrity and Hollywood Gossip

    Whether you’re reading about your favorite celebrity’s latest crush, looking for paparazzi photos or looking for the scoop on a private party, people love reading celebrity and Hollywood gossip. In fact, the combined revenue for the celebrity and Hollywood gossip industry tops more than $3 billion per year.

    There’s no denying that celebrities and all that they do can influence the lives of many people. A 2011 Harvard Business School Study found that a big-name endorser increases a company’s sale by $10 million annually and leads to a .25 percent increase in stock returns. Additionally, celebrity-induced support for causes tends to be higher among 18-36 year-olds (about 27 percent) than older Americans. Only 10 percent of those aged 68 or older claim to support a cause because of a celebrity.

    Black entertainment news has proven popular as well. On television alone, Continue Reading