• What is Supreme Clothing and Why Is It So Popular?

    First impressions happen in the blink of an eye. In fact, strangers may decide your trustworthiness in as little as one-tenth of a second.

    First impressions and their importance can be applied to clothing too. If a certain style or brand catches a consumer’s eye, chances of them buying that clothing.

    Every year, the average U.S. customer spends about $1,800 on e-commerce transactions and when it comes to shopping online, they’re heavily influenced by price, shipping cost and speed.

    So when it comes to clothing, why is Supreme clothing so popular? What makes someone pay hundreds of dollars for a jacket and what is it about Supreme that connects with customers?

    James Jebbia launched the brand in 1994 and since then the skateboarding shop and clothing brand has earned worldwide reknown. Vogue declared in 2017 that Supreme had reached ‘legendary global status.’

    As of last year, Supreme was worth a Continue Reading