In order to look and feel their best, people throughout the world invest in a variety of hair and other types of grooming products. Both men and women alike make regular trips to the hair salon and barber to maintain or update their styles. Since they want to use quality products on their hair, beards, and skin, many individuals will purchase these directly from their favorite salon or from a specialty store.
Market Values and the Hair Care Industry
It’s interesting to note that by 2019, the hair care industry alone is expected to have a market value of $91 billion. According to 2014 sales figures, shampoos accounted for 34% of the market share. Shampoo sales are expected to attain a market value of nearly $28 billion by 2019.
Market Values and Male Grooming Products
The sale of male grooming products, in particular, is on the rise. As of 2015, Western Europe had the largest market for these products with a value of $12.4 billion. In 2017, the men’s global grooming market was valued at $20.5 billion. Euromonitor International reported that by 2020, the global market for male grooming products is projected to reach $60.7 billion. This is roughly three times what it was in 2017.
Market Values and Men’s Shaving Products
The sale of men’s shaving products is also expected to increase. Projections indicate that by 2020, these products will have a total revenue of $18.1 billion. Furthermore, shaving products are expected to account for 30% of the overall sales for men’s grooming products.
Grooming Products for Beards
When men sport a cool beard, they want to keep it maintained on a regular basis. If you’re thinking about growing out your facial hair to create a new signature style, you’ll feel and look your best when you have a beard oil kit on-hand. There’s also good chance that you prefer all natural beard oils, which are available in both scented and unscented varieties. Whether you have your beard shaped by a professional or do it yourself, it’s always a good idea to have some shaving accessories on-hand as well.