• Yes, You Do Need Polarized Sunglasses

    Serious sports require serious equipment. As you go from being a weekend sportsman to a hardcore enthusiast or professional, you’ll need to invest in quality equipment that will work as hard as you do. In addition to the actual tools of the trade, you’ll need to make sure you equip yourself with quality durable polarized sunglasses. Yes, polarized lenses. If you’re doing outdoor sports on a regular basis, you’ll need high quality lenses to take care of your eyes, and simple UV-protection won’t cut it. Here three reasons that it’s time you add a pair of polarized sunglasses to your gym bag this summer.

    Polarized lenses reduce glare.

    Durable polarized sunglasses have become synonymous with athletes because they are able to reduce glare. To test this out, try holding a reflective surface (such as a picture frame) at an angle under a fluorescent light. With polarized lenses, you’ll be able to clearly see the image in the frame, regardless of the glare. Continue Reading

  • Why Americans Are Obsessed With Celebrity and Hollywood Gossip

    Whether you’re reading about your favorite celebrity’s latest crush, looking for paparazzi photos or looking for the scoop on a private party, people love reading celebrity and Hollywood gossip. In fact, the combined revenue for the celebrity and Hollywood gossip industry tops more than $3 billion per year.

    There’s no denying that celebrities and all that they do can influence the lives of many people. A 2011 Harvard Business School Study found that a big-name endorser increases a company’s sale by $10 million annually and leads to a .25 percent increase in stock returns. Additionally, celebrity-induced support for causes tends to be higher among 18-36 year-olds (about 27 percent) than older Americans. Only 10 percent of those aged 68 or older claim to support a cause because of a celebrity.

    Black entertainment news has proven popular as well. On television alone, Continue Reading

  • What is Supreme Clothing and Why Is It So Popular?

    First impressions happen in the blink of an eye. In fact, strangers may decide your trustworthiness in as little as one-tenth of a second.

    First impressions and their importance can be applied to clothing too. If a certain style or brand catches a consumer’s eye, chances of them buying that clothing.

    Every year, the average U.S. customer spends about $1,800 on e-commerce transactions and when it comes to shopping online, they’re heavily influenced by price, shipping cost and speed.

    So when it comes to clothing, why is Supreme clothing so popular? What makes someone pay hundreds of dollars for a jacket and what is it about Supreme that connects with customers?

    James Jebbia launched the brand in 1994 and since then the skateboarding shop and clothing brand has earned worldwide reknown. Vogue declared in 2017 that Supreme had reached ‘legendary global status.’

    As of last year, Supreme was worth a Continue Reading